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Blog / Thought leadership / Global security engineering company launches new ‘SECURITY ASSURED’ positioning

Global security engineering company launches new ‘SECURITY ASSURED’ positioning

17 November 2021 · By QCIC

QCIC, a leading global security engineering company has completed more than 1 700 projects in over 100 countries since its inception in 2007.

Working with architects, property developers, security personnel and IT managers, QCIC has built a formidable global reputation for supplying innovative, specialist security design and advisory services for over a decade.

The company was born out of design, but in recent years, it became apparent that their clients required the need for consistency across all phases of their security development and maintenance. This led to QCIC’s development of market-leading, remote managed services into their portfolio and most recently the roll-out of their ‘Design, Build, Run’ methodology, which in turn was the catalyst for launching the company’s new brand positioning “SECURITY ASSURED”.

“Over the past year, we have realigned our business model to align with the needs of our clients, closing the loop with our ‘Design, Build, Run’ approach,” explains Mark Rowan, Founder and Director of QCIC.

“It’s an incredibly exciting time for us as a business, we have launched our new brand identity to market, which is underpinned by our end-to-end ‘Design, Build, Run’ support model. This model has the ability to seamlessly support our clients’ security needs from concept stage, right through to the daily management of their systems” says Rowan.

At its core, security is about trust and QCIC sees it as their duty to support their clients’ security needs to the highest of standards and to act as custodians on their behalf. “Our purpose is to provide the greatest degree of assurance possible,” Rowan explains. “To fulfil this trust, we have developed industry-leading technology, reinforced by our integrated support model for security management. We also hire the most experienced and knowledgeable people in the field, globally.” As a result, many of the world’s most renowned institutions trust QCIC and see the company as their ‘safe pair of hands’.

Their corporate identity needed to reflect the closed-loop nature of their service offering, hence the new positioning statement, “SECURITY ASSURED”. “This accurately demonstrates our commitment to our clients and the fact that they can now have one company servicing all their global security needs. The new logo better represents our agility and comprehensive service offering.” Says Rowan.